I’m a Chicago native who has always been passionate about solving inequities for People of Color in the beauty industry. I started my career in Senior Leadership roles in Customer Success in retail and tech industries. By day, I inspired leaders to coach their teams to provide immaculate experiences for customers, and by night (and on weekends) I was a freelance makeup artist. I was inspired to build Honey to Cocoa when I grew frustrated with ever expanding ranges but little guidance.

My clients used to offer to pay me to go to the store with them to find their perfect match as they’ve had negative experiences in the past. It didn’t sit well with me that there were so many people who were historically excluded from beauty, who now had a seat at the table and still felt like they didn’t belong. Through the power of tech, my hope is that Honey to Cocoa encourages People of Color to engage with makeup in a less intimidating and more light hearted way. We want to empower them to make confident beauty choices knowing that the recommendations they are receiving are accurate, because our tech is built for us by us.